ActiveBob.....It's always Raining!

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ActiveRain: Using 'no index' tags to drive more traffic

We recently made a change in the architecture of our site. I'm sure you have seen the new channels feature. If not, you can read about it here. In doing so, we also made some decisions about the site structure in order to get better search engine results for the fantastic content you are writing. One thing that we did, that has had a few of our members asking questions, is add 'no follow' tags to the tag links. We have also added 'no index' tags to the tag pages.

Why the heck would we hide the tag pages from the search engines you might ask? To drive more traffic and create a better user experience.

We have a lot of content on the site. We are constantly trying to find new ways to get your content to rank higher in the search engines. With the advent of Channels and topics, we now have a more direct structure for search engine spiders to find and index your content. Internal site link structure is an important component of search engine optimization. The more focused you can make the internal link structure of the site, the easier it is for the search engines to index content.

Prior to channels and topics, tags were a way that similar content was housed. Our tag pages stunk in the search engine results. There is no other way to put it, they just plain stunk. We have some tag pages that house hundreds of articles about a particular topic and yet never returned search engine results or traffic to the site. In recent tests of certain search terms, your particular blog post on a topic or just your blog page will return results in every instance and the tag pages for the exact terms you were tagging with do not show.

Our tag pages appeared to google and other search engines as search results or a directory of results. Google doesn't like pages that act in this manner. If you were to look at a tag page, you will see that the content is truncated and only snippets of the content are displayed.

The new topic pages act much more like a living blog with fresh, fully displayed content about a particular topic. The structure of the channel and topic pages make a much more fluid path to you content, allowing search engine bots to access and index your content easier. It is our belief that the long tail results for these topics page will far outweigh the traffic driven by the tag pages (which won't be tough, since the tag pages stunk, remember)

At the same time, leaving the existing tag structure in place to be indexed points the search engines in too many directions. We want to focus the traffic and the results to one area; an area that is better able to be indexed.

The tags still serve a purpose for the readers of your blogs. They organize content on your blog in an easy to find format. If you have ten blog posts about the home buying process, you still want all ten of those posts tagged with 'home buying' so that consumers who find your blog will be able to access similar content you have written on subjects.

There is a TON of information out there about search engine optimization. Everyone has an opinion of what works and what doesn't work. This is our opinion. If you don't like it, feel free to leave your comment here.......or better yet, get the heck off my blog, go build your own site and give it your best shot to get the kind of results we are getting for 111,000 people , many of whom don't know SEO from SEC. (That was a joke.......kind of........if you've read this far, my editor (Jon) felt you deserved a joke......and he might have suggested heck over a different word).

Here is a video that talks about 'content categorization for SEO' from the brains behind SEOmoz. If I haven't put you to sleep yet, then Rand does a better job of explaining on the whiteboard some of the thinking behind this concept.


 

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Why I miss TLW!!

As some of you may or may not know, our very own "The Lovely Wife" has been a bit under the weather lately and has been taking a break from the Rain. I have to admit I miss her. I miss her encouraging level headed approach to ActiveRain. Billie is symbolic of what makes ActiveRain great in my never humble opinion.

Many of you may miss her crazy, all-out sense of humor. The sense of humor that thinks it's funny to nail low ball offers to a tree and shoot at them with a shotgun. Some of you may miss her signature ROAR (can I even use this without reprecussions?) that accentuates every well thought out point she makes. Some of you may miss her Crap-o-rama blog posts. Some of you may miss her 'there's a booger hanging from your nose, haha made you look' wisdom. I miss all of those things...........

.......but I really miss is having her steady influence on me as I help guide this mighty ship, the USS AcitveRain. You see, Billie has always been willing to reach out when she could sense that things were getting stressful for me and offer her support and a caring word. I'm sure I have said thank you to her on the many phone conversations and emails that we have shared (I was raised by my mother and have pretty decent manners, no matter what Brad and Rich will tell you) but I want her to know how much it really meant and means to me.

I know I am not the only one that TLW has reached out to in the Rain.

I don't know if it was divine intervention, but I was the first person ever to comment on a post written by TLW. This was long before I was ever on board full time with ActiveRain. I was just like you, a member (who happened to share an office with the founders, but a member nonetheless). Neither of us knew that almost a year later I would be in a position to have an impact on this great community. She wanted to know how she could overcome her addiction to ActiveRain. Haha, her first post was about being addicted. I think she liked my answer because we have had a great relationship ever since.

I don't know if she agrees with everything I say or do, but she always supports the decisions we make because she knows that we truly have the best interests of the members and the community in mind. She knows this because she has gone out of her way to reach out to me when things are rough and even if I didn't take her up on the offer every time she did it, I always know that I have a friend in the rain that I can trust to talk with if I need advice.

This post was inspired by Jeanean Gendron's post. Jeanean had a great idea and we are going to make it a reality. I know that I don't have to bride you with points, but since TLW was always making smart ass remarks about getting her 25 points for commenting, your TLW love fest post is going to get you a whopping 25 points...........because I know she'd be pissed if I gave you more. So get your butt over to Jeanean's post and see what it's all about and let's lift the spirits of a lady who has meant so much to this community............or I'll sick Blogging Bertha on your ass!!

(I was going to hijack a photo of TLW but I just couldn't bring myself to do it......after watching her work that shotgun again, my palms were sweating as I hit the right click button)

PLEASE READ BEFORE YOU COMMENT: This post is not intended for you to leave a canned comment on. This lady really means a lot to me so if you plan on leaving a comment and it's going to be canned crap, just don't.......I will erase it. If you don't know TLW, go read some of her posts because you are missing out big time!

 

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9-11-2001

I've seen some very poignant and heartfelt posts today about 9/11. This is one I wrote 2 years ago before I came on full time with ActiveRain. Reading it today made me remember what I felt like that day. Don't ever forget what you felt like.

Via Brio Realty:

This may end up being a little long, but I'm writing this for me.......not necessarily for you.......I have never really went back and tried to recall how I felt that day. I don't know that I ever wanted to recall it. I have avoided the TV today. But alas the ActiveRain community has shared some of their personal experiences from that day and it has persuaded me to write about it, with a last push from Jonathan. 

relatively fresh out of college I had taken my first "real" job with a store planning firm. We did remodels for big box retail stores. On this particular morning our crew of 20 was finishing up a reset in a Lowes Hardware store. We worked nights doing these resets as not to disturb the paying customers. I did this sort of thing during the summer all through college and landed the job rather easily upon graduation. Of course, any job at that point is welcome but working nights has it's toll. It must have been about 5:30am Pacific Time when the first of the daytime Lowes employees started to roll into the store. I was at the front submitting my reports to the Lowes corporate office back in North Wilksboro North Carolina. I would normally fax in the reports then follow up with a phone call. I can remember the face of the employee who was the first one to walk through the door that morning. He looked like a ghost. He had been at home 5 minutes before that watching the news of the first plane that had hit. As not to be late for work he hurried to the store while listening to the radio. Just like most of us, his first impression was that a small plane had hit one of the Trade Towers. I remember him saying "those towers can take anything, remember back when they tried to set the bomb off inside?" The look on his face though belied what he must have been feeling.

At this point it seemed like a relatively minor situation, a case of bad piloting, possibly some lunatic trying to end their own life. Little did I know that it was something so much more sinister. Regardless, since I was in charge of the group doing the remodel, I hastily gathered everyone up and we did the quickest morning clean up we had ever done. And we headed back to our hotel. 

Upon getting to the hotel I immediately headed for my room. I skipped the normal morning dinner (or whatever you call the last thing you eat before going to bed when you work nights, I never quite figured that out). Doing a remodel on a store that has been around for ten years, you can imagine the kind of dirt and grime that accumulates on, behind, and under just about everything. Every morning coming home I would be filthy. The first thing I would need is a shower, not this morning. I needed to know what was happening.

This was the first moment that I caught a glimpse of the actual Towers. By the time I had arrived at the hotel, the second plane was moments from hitting. I turned on the TV and listened as the anchor was relaying eyewitness accounts of the first plane hitting. It was in fact a commercial airliner. I remember wrestling with the thoughts of if it was a terrorist act. At this point, the grime got the best of me, I had to wash my hands.......as I made my way to the sink and turned the water on the second plane hit. I didn't see it, I can vaguely recall the newsman on the TV saying something to the effect of "oh my god" as I stood at the sink. I didn't want to look around the corner at the TV again. What could have happened that this newsman would say that after what had already happened?

I was now glued to the TV. When something happens in my life that would normally illicit tears, my dike doesn't break until I talk. My eyes well up and my throat gets the worst lump in it (just like the one I have right now). At this point, it was now all too clear that our great country was the target of an attack. An attack on our own soil that no one alive had seen. This was not the Japanese attacking a military installation. These were terrorists attacking innocent Americans. Why? Who would do this? I have the images of the smoke billowing from both towers burned in my memory. I must have flipped through every channel ten times trying to get the most up to date information. No one had it, no one knew what was going on. There were reports coming in from everywhere. 

My mind was so full of thoughts. I remember thinking about the people stranded in the towers above the explosion. As the news gave details of what floors appeared to have been hit, my mind calculated how many stories were above that, how many people were on each of those floors. I was on the math team in high school, it didn't matter, my mind would not, could not add the numbers up. One of the stations showed pictures of people jumping from the floors above. I could not fathom this, yet what other options did they have? Still no tears. That lump in my throat bigger than I have ever felt it.

The next thing I remember is that first tower coming down. There were no words for it. Aaron Brown was the anchor on CNN I believe. I remember him from his days on KIRO TV in Seattle. How can someone prepare to televise to the world something this horrific? One can not. As the consumate professional though, he reported it as he saw it. I can't recall a word he said as that tower came down, not one. I don't know that he said a word. What was there to say? We were watching on live TV the most horrific event ever to be televised. Words had no place. They say a picture can say a thousand words.......yet there were none to be spoken.

I've read it from almost everyone else.......it felt surreal. This can not be happening. There was no way to rationalize it. A sane person could not comprehend what they were seeing. There was absolutely no way. To this day I can not comprehend what these terrorists did. I will never be able to comprehend it. How could 16 terrorists take away the safety felt by hundreds of millions? Part of being an American was feeling safe from the kind of extremists that perpetrated this act. Not any longer. They took that away from me. I can remember sitting there thinking this as reports continued to rush in about the state department, the Pentagon, the White House, the Capital building. I imagine for a moment I was looking at this as a "what if". What if this happened, how would I feel. 

It felt like almost immediately I turned my thoughts to my family, my girlfriend. It wasn't almost immediately. I sat on that bed playing the "what if" scenarios through my head for an hour. Only it wasn't "what if", it was "what now?"

Now I am from Washington State. Not the most obvious place for a terrorist attack, but in some ways a symbol for the thriving international trade that takes place from our Seattle Tacoma seaports everyday. They wouldn't dare. Would they? As I watched what was unfolding before my eyes, it now appeared they would. How many of these planes were unaccounted for. At one point there were quite a few. 15 planes unaccounted for, 12 planes, 10 planes..........None of my family works in an area that would be an obvious target, but my girlfriend worked in a building right next to the Columbia tower. The Columbia Tower is the tallest building west of the Sears Tower. If they were striking at symbols of our thriving economy surely this would be a target on the west coast. Now at this time I still hadn't talked to anyone. Not a tear shed. I didn't know if I could speak, my throat felt like I had a basketball lodged in it.

"Brenda, are you ok?" I asked as my girlfriend answered. "what are you talking about, you just woke me up, what's the matter?"

I had lost it. I couldn't tell her what was the matter. I didn't know what was the matter. I still hadn't pieced together that nearly 3000 people had lost their lives. I sat there on the phone sobbing as she continued to ask me what was the matter. "Turn on the TV", I said. We sat on the phone for 5 minutes without either of us saying a word. Now she knew what was the matter. My girlfriend was never one for holding back a tear. She would cry if her soup was cold at the deli. But even she couldn't shed a tear over what she was seeing. Not yet anyways. "This is surreal" she would say. "But it's not, baby, it's real and it's happening right now in America". She couldn't fathom what she was seeing. Even when I got off the phone with her, I just sat in my room crying. Greater thinkers than I have written about why tragedies affect us when we are not directly touched, and now a whole new generation of Americans would understand. Not many of us can explain it, but we understand. 

I didn't personally know anyone that lost their life that day. I have many friends who knew someone. One of my dear friends lost her uncle that day. But I did lose something that day very personal to me as an American. I lost my sense of safety. I would get it back in the days and months and years to come, but for some the return has not been as swift. 

I have flown all over the world and to this day, not once do I complain or gripe when I have to take my shoes off in line at the airport. Not once have I complained when they pull me aside and check my luggage by hand. Not once did I question why they wouldn't let me take my nail clippers on board (ok, maybe once on that one). I understand why. In Asia back in 1999 they would search your bags by hand for everything that you carried on the plane. Men with machine guns would do the searching, I now understund why, but I still don't understand how hate could fester in someone so deeply that they could convince others to do this sort of thing as an answer to what they see wrong in the world.

Since that day, this is the first time I have looked back thinking of myself. It seemed so meaningless, who cares what I was doing when this happened when there were thousands of Americans grieving over the most unimaginable end to so many promising lives. I don't know that I will ever look back again on how I felt that day, but everyday I think about how America has changed. It has, I have to. Thanks ActiveRain for allowing me a forum to recall how I felt that day and God bless America and everyone that came to her defense that day and every day since then.

Bob 

 

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